Forecasting A Gospel Harvest in Canada
June 13, 2025
By Dave Dunmore, Executive Director TTB-Canada
Traditional radio broadcasts over the vast reaches of Canada’s farmland and small towns still prompt folks to write letters and share from their heart. One such listener told us, “After a long day, I find Thru the Bible helps encourage me with our faith walk with Jesus.”
We love our radio listeners and recognize that the media landscape is changing rapidly. During fall’s harvest season we had an opportunity to travel across Canada’s western provinces to explore opportunities with THRU the BIBLE media partners.
We met with radio network executives who are actively looking ahead and implementing digital technologies and delivery systems to meet the audience where, when, and how they choose. We viewed online community hubs, which enable listeners to connect with their preferred radio station for local news and events, livestream a broadcast, or provide a link to TTB.org. Some stations have rolled out their own downloadable apps.
We know that providing legacy and digital connection points is necessary and effective in sharing our time-tested Bible teaching content. There are incredible opportunities for us to continue building and nurturing our technology to help in the gospel harvest.
We kicked off our schedule at CKJS Multilingual 92.7 FM in Winnipeg, Manitoba. As our first meeting wrapped up, we headed toward the station’s playout studio and the familiar voice of Dr. McGee’s daily Bible study could be heard over the broadcast speakers. What an encouragement to hear at that moment! Our discussions with the station’s Program Director had been very insightful and fruitful. His observations and perspectives helped to confirm the themes we see as being necessary to reach more people with the Good News of Jesus Christ: new broadcast languages and new delivery systems (i.e., how people access THRU the BIBLE content).
In this decade, Canada has taken in millions of newcomers from around the globe. Although people often learn English to be able to work or attend school, their birth country’s heart language is always on the tips of their tongues. Thankfully, THRU the BIBLE is translated and recorded in hundreds of the world’s languages. We now have new opportunities to share these faithful teachings from God’s Word right here in Canada.
The Winnipeg station’s focus is directed toward the city’s multilingual population. As a result, there is an existing path to add THRU the BIBLE broadcasts to reach listeners whose background is from Ukraine and the Philippines.
Please pray that as the message of Jesus and His love airs in the Ukrainian and Tagalog languages that believers, or those searching for sounds of their homeland, will find these programs. Then, through the work of the Holy Spirit, they can experience a changed life.
Languages to meet the needs of people from India and Arabic-speaking countries are also under consideration for additional broadcasts in other Canadian cities. The nations are here now! Let us proclaim the truths of Scripture so they may hear.
As we continue to faithfully serve in our mission of “taking the whole Word to the whole world,” please pray that the new broadcast languages and new delivery systems will reap a harvest that is for God’s glory.
Listen on June 5 as Gregg Harris and Steve Shwetz share more about these new opportunities in Canada. Get on the Bible Bus on your favorite Christian radio station, at TTB.org, or with our app.